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Leverage Amazon Posts with IconOrb

Amazon Posts is a social media platform launched in 2019. IconOrb, an expert Amazon advertising agency, helps you leverage this trend. Appear on competitors’ listings, showcase products with stunning lifestyle content, and boost sales with a strategic Amazon Posts approach. Partner with IconOrb for maximum visibility and engagement.

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Why Your Business Needs Amazon Posts with IconOrb

Amazon Posts, launched in 2019, is an image-based social media platform on Amazon. IconOrb, an expert Amazon advertising agency, helps you leverage this platform to appear on competitors’ listings, showcase your products with stunning lifestyle content, and boost sales through a strategic approach.

Key KPIs to Measure Success:

(1) Engagement Rate (2) Click-Through Rate (CTR) (3) Impressions (4) Conversion Rate (5) Follower Growth (6) Sales Attribution

Transform Your Amazon Posts with IconOrb

Amazon Posts is an image-based platform designed to boost product discovery and engagement. With IconOrb, an expert in Amazon advertising, you can tap into the power of Amazon Posts to increase your brand’s visibility and drive more sales.

Unique Strategies and Key KPIs:

1. Create enhanced visual content to capture attention.

2. Maintain a consistent posting schedule to stay top of mind.

3. Focus on audience targeting to reach the right shoppers.

4. Use interactive content to encourage engagement.

5. Leverage cross-promotion to expand your reach.

6. Utilize performance analytics to track and optimize your efforts.

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Happy Clients at IconOrb

At IconOrb Consulting, we don’t just aim to satisfy our clients—we strive to amaze them. Our mission is to deliver bespoke solutions that not only meet expectations but consistently surpass them, driving real, measurable results. Our relentless commitment to excellence has earned us a fiercely loyal clientele, spanning across industries like technology, healthcare, finance, and e-commerce.

What sets us apart? It’s our blend of innovative strategies, transparent communication, and unwavering ethical standards. Through this unique approach, we’ve built deep, lasting relationships with our clients, empowering them to conquer their digital transformation challenges. Every success story, every glowing testimonial fuels our passion and reinforces our dedication to delivering exceptional service and undeniable value.

At IconOrb, your success fuels our success.

Amazon Posts - Impress Your Customers with Stunning Lifestyle Content

Amazon Posts is a social media initiative by Amazon to boost brand and product discovery. This advertising solution lets you showcase products through curated lifestyle content, displayed to a relevant audience. Shoppers can follow your posts and purchase directly from your listing. Currently in beta, Amazon Posts is free for U.S. sellers and vendors in Amazon Brand Registry.

Profile Banner

Display your brand name and logo prominently to ensure immediate brand recognition and build trust with potential customers. The KPI to track here is the Brand Recognition Rate, which measures the increase in brand recognition and trust over time.

Custom Image

Use high-quality, engaging images to showcase your products in real-life scenarios, attracting and retaining customer interest. The Engagement Rate is the key KPI for this element, tracking likes, shares, and comments to gauge customer interaction with your images.

Show Product Icon

This interactive element allows shoppers to view a preview of the associated product listing directly from the post, making it easier for them to learn more and make a purchase. The Click-Through Rate (CTR) is the KPI to measure here, indicating the percentage of viewers who click on the product listing preview.

Caption Text

Craft compelling captions to highlight product benefits, features, or promotional offers, enhancing the storytelling aspect of your posts. The Conversion Rate is the critical KPI for this element, evaluating how effectively your captions convert viewers into buyers.

Category Tags

Amazon automatically tags your posts with relevant product categories, improving visibility and reaching a targeted audience searching for similar products. The Impressions KPI is essential for this element, monitoring the number of times your posts are viewed within the relevant categories.

Follow Button

Shoppers can follow your brand to receive updates on new posts, fostering customer loyalty and keeping your audience engaged with regular content updates. The key KPI for this element is Follower Growth, tracking the increase in followers on your Amazon Posts profile over time.

How IconOrb Helps You Thrive on Amazon Post Management

Engage your audience and boost product discovery on Amazon with IconOrb’s creative and strategic use of Amazon Posts.

Leverage a New Way To Engage Your Online Audience

Amazon Posts offers a unique social media experience for both shoppers and sellers by combining engaging content with an easy shopping process. This new, free Amazon social media marketing solution is a fantastic opportunity for brands to expand their reach. Utilize Amazon Posts to connect with more shoppers and enhance your online engagement.

Boost Product Discovery and Sales

Amazon Posts introduces a new avenue for shoppers to discover your products and brand. By leveraging this additional customer touchpoint on the Amazon app, mobile browser, and desktop, you can significantly improve your brand awareness and revenue potential. The direct link to your brand feed ensures your products are easily accessible, enhancing both visibility and sales.

Show Up on Competitor Listings for Free

Traditionally, brands pay to appear on competitor product detail pages. With Amazon Posts, this visibility is free and automated by Amazon. Creating visually appealing Posts allows you to stand out from competitors without additional costs. Our Amazon advertising experts at IconOrb can help you maximize the effectiveness of your Amazon Posts.

Showcase Your Products Creatively

Amazon Posts allows you to break free from the typical product listing rules, enabling the use of lifestyle images and engaging captions that resonate with your audience. This creative freedom lets your brand personality shine and provides social proof through captivating visual content. It’s an excellent way to connect with your followers on a deeper level.

Build Your Community on Amazon

Amazon Posts helps personify your brand, turning your followers into a dedicated online community. In today’s digital age, high-quality content and engagement are crucial. Move beyond the transactional nature of eCommerce by building relationships with your Amazon audience. At IconOrb, we specialize in full-funnel marketing strategies to tell your brand story and reach your ideal customers effectively.

Leverage Amazon’s First-Party Data

With Amazon Posts, you gain access to valuable first-party data, allowing for better-targeted marketing strategies. This data provides insights into customer behaviors and preferences, enabling you to refine your campaigns and drive more effective engagement. IconOrb utilizes this data to optimize your Posts, ensuring they reach the right audience and deliver measurable results.

Amazon Post Management: Fully Managed Solutions Tailored to Your Brand

At IconOrb, our primary goal is to help you boost your profits and maintain steady growth on Amazon. We achieve this by implementing tailored strategies that are designed to meet your specific business needs and goals. Our comprehensive approach includes:

Award-Winning Amazon Agency

Partner with IconOrb, a full-service Amazon advertising agency recognized by industry professionals for our consulting expertise. We integrate seamlessly with your team, sharing your passion for growth and executing customized strategies that drive sales and success.

Well-Rounded Amazon Experts

Our expertise goes beyond basic seller services. We offer specialized services, including Amazon FBA and AWS consulting. As the Amazon platform evolves, IconOrb adapts your strategy to leverage the best available solutions with honesty and integrity, always setting realistic expectations.

Top-Tier Amazon AWS Consulting

AWS consulting involves a complex array of services. IconOrb's AWS consultants have a proven track record since the inception of Web Services in 2006. Trust our unmatched expertise to find the right AWS solutions that will propel your business forward.

Dedicated Amazon Account Specialists

IconOrb's account management services cater to your specific needs. Whether you're starting on Amazon or overcoming strategic hurdles, our dedicated Amazon account specialists are attentive and responsive, committed to ensuring your complete satisfaction.

We Are eCommerce Experts

IconOrb employs integrated eCommerce optimization, SEO, Posts, and web design strategies to maximize your ROI. We offer enterprise-level Amazon account management services and comprehensive support for your large-scale Amazon brand management needs.

We Stay Ahead of the Curve

Our consultants use a data-driven approach to keep you ahead of the competition. Leveraging Amazon's powerful analytics capabilities, we track performance and swiftly adjust strategies as needed. Trust IconOrb to stay at the forefront of Amazon merchant services and AWS consulting, ensuring your business remains competitive and successful.

What’s Included with IconOrb’s Amazon Posts Management

Supercharge Your Results and Build an Active Online Community

Amazon Advertising Posts Strategy

Our customized strategy maximizes Post reach, boosts engagements, and grows your followers, ensuring more visibility through curated brand feeds and scheduled Posts.

Stellar Product and Lifestyle Content

We create high-quality lifestyle content that showcases your products creatively, making your brand relatable and influencing shoppers to purchase.

Amazon Post Optimization

We ensure each Post is optimized for conversions with the right ASIN and product listing, using proven Amazon product listing optimization techniques.

Amazon Post Creative Submission

We handle creative submissions, ensuring they meet Amazon’s acceptance policies and maximizing functionality and visual appeal.

Amazon Post Copywriting

We manage your Post captions, customizing them to match your brand voice and communicate clear calls-to-action, adhering to Amazon’s guidelines.

Amazon Posts Analytics

We analyze your Post performance data to optimize publishing times and content, ensuring maximum return on investment.

Amazon Posts Profile Creation and Setup

We manage all prerequisites for Amazon Posts, including the right Amazon account, Brand Registry, and Amazon Store, addressing all barriers to creating your Posts profile.

Quality Assurance

We maintain a robust quality assurance process, ensuring all content complies with Amazon’s standards and captures your followers' attention effectively.

Monitoring and Reporting

We continuously monitor the performance of your Amazon Posts, providing regular reports and insights to ensure your content strategy remains effective and aligned with your business goals.

Amazon Posts Management with IconOrb

Maximize your brand’s visibility and engagement with IconOrb’s expert Amazon Posts management services. Our comprehensive approach includes strategic planning to develop customized content strategies that align with your business goals and expert profile management to ensure your posts perform optimally. We conduct in-depth market research and create high-quality, compelling posts designed to attract and engage customers. Our data-driven market analysis keeps you ahead of trends and competitors, while our advanced content strategies implement innovative techniques to boost your post performance. Ongoing optimization ensures continuous improvement of your posts, maximizing your engagement and reach. Trust IconOrb to deliver impactful Amazon Posts management solutions that drive growth and success in the competitive Amazon marketplace.

Step-by-Step Process at IconOrb Marketplaces Consulting for Amazon

Initial Consultation and Needs Assessment

We begin with a detailed consultation to understand your business objectives, target audience, and specific goals for Amazon selling. This foundational step ensures our strategy is perfectly aligned with your brand's unique needs.

Strategic Planning and Development

Our team of experts crafts a customized Amazon selling strategy, incorporating competitive analysis, detailed market research, and precise audience targeting. This strategic blueprint guides all subsequent actions and campaign setups.

Product Listing Optimization

IconOrb’s team enhances your product listings with targeted keywords, compelling content, and high-resolution images to improve search rankings and increase visibility on Amazon.

1P and 3P Management

Whether you operate as a first-party (1P) vendor or a third-party (3P) seller, IconOrb manages all aspects of your account. For 1P vendors, we handle vendor negotiations, inventory management, and compliance with Amazon’s requirements. For 3P sellers, we optimize your seller account, manage FBA logistics, and ensure adherence to Amazon policies.

Campaign Implementation and Management

We handle the complex process of setting up and managing your Amazon campaigns, including bidding, price setting, audience targeting, and selecting the right placements. Our goal is to maximize the efficiency and effectiveness of your ad spend.

Performance Tracking and Market Analysis

Utilizing Amazon’s rich data analytics, we continuously monitor and analyze campaign performance to understand audience reactions and buying behaviors, adjusting strategies as needed for improved targeting.

Inventory and Supply Chain Management

IconOrb optimizes your inventory and supply chain operations, ensuring that stock levels are maintained to meet demand without overstocking, thereby reducing storage costs and avoiding stockouts.

Customer Feedback and Review Management

We monitor and manage customer feedback and reviews, implementing strategies to address negative feedback and enhance positive customer experiences, which improves your overall seller rating.

Continuous Optimization and Scaling

Ongoing evaluation and optimization are key to our process. We refine and scale successful strategies, making real-time adjustments to enhance performance and ROI, ensuring your campaigns stay competitive and effective.

Elevate Your emarketplace Experience with IconOrb

At IconOrb, we are committed to transforming your eMarketplace journey into a seamless and profitable experience. Our team of experts leverages cutting-edge technology and deep industry knowledge to help your brand stand out in crowded marketplaces. Here’s why partnering with IconOrb can elevate your eMarketplace presence:

We offer a full spectrum of eMarketplace services, from initial setup and optimization to ongoing management and advertising. Our holistic approach ensures that every aspect of your eMarketplace strategy is covered, driving visibility and sales.

Understanding that each business is unique, we tailor our strategies to align with your specific goals and market conditions. Whether you’re looking to expand internationally or dominate locally, our customized plans will help you achieve your objectives.

Our team utilizes advanced tools like SEMrush, Moz, Google Analytics, Majestic SEO, and AHREF to gather actionable insights. These data-driven strategies ensure that your listings are optimized for maximum visibility and conversions.

Benefit from the insights of our seasoned experts who bring a wealth of experience in online marketplace marketing. We provide expert consultation to understand your business, define goals, and create strategies that resonate with your target audience.

We optimize your presence across various marketplace platforms, including Amazon, eBay, Walmart, and more. Our multichannel approach helps you reach diverse audiences and boost sales across multiple platforms.

Stay informed about the performance of your online marketplace marketing campaigns with our comprehensive monthly reports. We believe in transparency and provide detailed analytics to keep you updated on the impact of our strategies on your business.

Our team is always ready to provide ongoing support and assistance. With a dedicated account manager, you have a single point of contact who ensures effective communication, timely updates, and alignment with your evolving business needs.

We focus on strategies that directly impact your digital marketplace sales, traffic, and conversions. By closely monitoring key performance indicators (KPIs), we ensure our marketplace optimization efforts translate into tangible business outcomes.

Our Work Process for IconOrb’s Amazon Post Management

At IconOrb, we employ a systematic approach to creating and optimizing Amazon Posts, ensuring seamless user experiences and driving business success. Here's how we do it:

Profile Creation and Setup

We set up your Amazon Posts profile, ensuring all prerequisites are met, including the right Amazon account type, Brand Registry, and Amazon Store.

Strategy Development

We create a customized Amazon Posts strategy to maximize reach, boost engagement, and grow your followers, curating your brand feed and scheduling posts for optimal impact.

Content Creation

We develop exceptional product and lifestyle content that showcases your products in relatable ways, influencing shoppers to make purchases.

Post Optimization

We optimize each post by associating the right ASIN and product listing, ensuring all product details, pricing, and star ratings are optimized for conversions.

Creative Submission

We manage the creative submission process, ensuring all posts comply with Amazon's guidelines and are designed for maximum functionality and visual appeal.

Analytics and Reporting

We leverage performance data to optimize posts based on data-driven decisions, providing insights into viewable impressions, engagement rates, and the best times to publish.

Elevate Your E-Commerce Experience with IconOrb

At IconOrb, we pride ourselves on leveraging cutting-edge strategies to transform online retail experiences across a multitude of industries. Our expertise in e-marketplaces ensures your e-commerce site not only ranks higher on search engines but also attracts the right audience, boosting traffic and conversions. With IconOrb, we revolutionize your online presence, making it more visible, engaging, and profitable. Discover the difference that top-tier e-marketplace services can make for your e-commerce business with IconOrb.

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Why Partner with IconOrb for Amazon Post Management Services?

Partnering with IconOrb for Amazon Post Management Services brings many benefits to boost your brand’s presence and performance on Amazon. First, our expertise ensures that your posts are crafted with precision, capturing your audience’s attention. Moreover, we make sure that every piece of content aligns with your brand’s identity and goals. By choosing IconOrb, you’re not just opting for a service provider—you’re gaining a dedicated partner who is invested in your success.

Expertise and Experience

Our team has extensive experience and in-depth knowledge of Amazon’s platform, ensuring your posts are managed with precision and expertise.

Customized Strategies

We develop tailored strategies that align with your brand goals, maximizing your reach and engagement through well-planned and executed posts.

High-Quality Content Creation

Our creative team produces compelling product and lifestyle content that captures attention and drives conversions, showcasing your brand in the best light.

Data-Driven Decisions

We use advanced analytics to monitor and optimize your posts, ensuring continuous improvement based on real-time data and insights.

Compliance and Optimization

We ensure all posts comply with Amazon’s guidelines and are optimized for maximum visibility and impact, preventing any issues with post approval.

Dedicated Account Management

You’ll have a dedicated account manager who provides personalized support, keeping you informed and ensuring that your Amazon Post strategy evolves with your business needs.

Faqs

Frequently Asked Questions

Amazon Posts are a social media-style feature within Amazon that allows brands to create engaging, shoppable content to drive product discovery and customer engagement.

Amazon Posts can increase your brand's visibility, boost product discovery, and drive higher engagement with potential customers, ultimately leading to increased sales.

Yes, you need to be enrolled in Amazon Brand Registry and have an Amazon Store to create and manage Amazon Posts.

Consistency is key. We recommend posting regularly, such as several times a week, to maintain engagement and visibility with your audience.

Absolutely. IconOrb's team of creative experts can produce high-quality product and lifestyle content that aligns with your brand and captivates your audience.

We use data-driven strategies to optimize your posts, ensuring they are tagged with the right ASINs, use high-performing keywords, and comply with Amazon’s guidelines for maximum reach and engagement.

We provide detailed analytics on impressions, clicks, engagement rates, and other key performance indicators to track the effectiveness of your posts and inform ongoing optimizations.

We manage the entire submission process, ensuring that all posts meet Amazon’s creative acceptance policies and addressing any issues that arise during the approval process.